Newsletter

In my AMM 2300 Integrated Fashion Communications class, our first project involved creating a Fashion Newsletter targeted towards on-the-go fashionistas. This project allowed me to demonstrate my skills in writing, research, and creativity. The purpose of the newsletter was to serve as an informational tool for individuals who are passionate about fashion but lead busy lives.

In the newsletter, I wrote ten articles covering a variety of fashion-related topics that would resonate with our target audience. I conducted thorough research to gather the latest trends, news, and tips to provide valuable content to the readers. Each article was crafted with the goal of engaging and informing the fashion-savvy individuals who are always on the move.

To ensure a successful newsletter, I applied the principles and techniques of integrated marketing communications that I learned throughout the course. I considered market and consumer research to understand the preferences and needs of our target audience. Additionally, I focused on branding to create a cohesive and recognizable newsletter identity.

Overall, this project provided me with an opportunity to apply the principles and techniques of integrated marketing communications in a real-world context. It allowed me to develop my writing, research, and creative skills while creating a fashion newsletter that catered to the needs of on-the-go fashionistas.